Fractional Marketing Infrastructure

Your marketing should move
as fast as your business.

Current and Co. installs a Marketing Operating System for $2M–$20M companies that have outgrown founder-led marketing — without the overhead of a full agency.

$5.7B
Fractional market size & growing 14% annually
90
Days to a fully functioning growth engine
2x
Faster execution vs. traditional agency model
4wks
Average time-to-market vs. 12 weeks traditional
Who We Are

Current and Co. was built for one specific company: the one that's outgrown founder-led marketing but isn't ready — or willing — to hand $20,000 a month to a traditional agency that will assign a junior coordinator to their account.

We're a fractional marketing infrastructure company. Not an agency. Not a freelancer marketplace. We're the connective layer — the system that takes distributed, specialized talent and turns it into a high-performing, integrated marketing engine inside your business.

In the first 30 days, we audit and repair your tracking infrastructure. By Day 60, your fractional Pods are live inside your Slack. By Day 90, you have a data-validated growth engine running on bi-weekly sprints — and a team that acts like they've been on your payroll for years.

The future of marketing isn't more staff. It's more agility.

🔍 We fix before we build
Most agencies launch campaigns on broken foundations. We audit your tracking, attribution, and reporting layer first — so every dollar we spend is a dollar that can be measured.
⚡ We move at sprint speed
While traditional agencies send monthly reports, we run bi-weekly sprints. You see progress, results, and pivots every two weeks — not every quarter.
🤝 We work inside your team
We plug directly into your Slack or Teams. We attend your standups. We don't work alongside your team — we work inside it.
"We're not here to run campaigns. We're here to permanently raise the marketing capability of every company we touch."
— Margot Rivera, Founder & CEO, Current and Co.
The Current OS
Three phases. One system.
Every engagement follows the same proven framework — because great marketing isn't a series of campaigns. It's a system that compounds.
Phase 01 · Days 1–30
The Audit
We tear down the broken foundation and rebuild it right. Full tracking audit, attribution repair, brand voice alignment, and funnel gap analysis. No campaign launches until the infrastructure is solid.
Phase 02 · Days 30–60
The Integration
We deploy your fractional Pods — Content, Paid, Strategy — directly into your workflow. Inside your Slack. Inside your standups. Operating like an internal team from Day 1.
Phase 03 · Days 60–90+
The Scale
Armed with real data, we double down on what's working, cut what isn't, and scale the highest-ROI channels with confidence. Every channel earns its budget — or loses it.

Ready to start the Current?

30-Day Pilot Sprint — backed by a full money-back guarantee if we don’t move your number. Proof of concept before a long-term contract.

The Current & Co. Roster

Senior talent,
fractional engagement.

Every role on our roster is a specialist, not a generalist. You get the exact expertise your business needs — without the overhead of a full-time hire.

Filter
🧭
Strategy · Leadership
Fractional CMO
Senior marketing leadership without the full-time cost. Sets the strategy, owns the roadmap, and ensures every channel is aligned to revenue goals.
Core Responsibilities
  • Develop and own the company's full-funnel marketing strategy aligned to ARR and revenue targets
  • Define quarterly OKRs across all marketing channels and hold the team accountable to execution
  • Lead go-to-market strategy for new products, markets, and audience segments
  • Audit existing marketing infrastructure and identify highest-leverage opportunities within 30 days
  • Collaborate directly with CEO/founders to align marketing priorities with business objectives
  • Build, manage, and mentor the internal or fractional marketing team
  • Own the marketing budget, allocate spend across channels, and report ROI to the board
Tools & Platforms
HubSpotSalesforceGoogle AnalyticsNotionLookerLinearSlack
What You Receive
90-day marketing roadmap
Quarterly OKR framework
Channel attribution model
Monthly board-ready report
Bi-weekly sprint reviews
30days
To full strategy deployment
60%
Less cost vs full-time CMO
10+
Years avg. leadership experience
📈
Strategy · Growth
Growth Strategist
Identifies the fastest path to revenue for your specific stage, audience, and channels. Data-first, execution-ready.
Core Responsibilities
  • Map the full customer acquisition funnel and identify the highest-friction drop-off points
  • Design and run rapid A/B experiments across landing pages, messaging, and offers
  • Identify product-channel fit: which channels unlock scale at your current stage
  • Build growth models that project the revenue impact of channel and conversion improvements
  • Prioritize the growth backlog using ICE scoring (Impact, Confidence, Ease)
  • Partner with sales to identify lead quality gaps and improve MQL-to-SQL conversion
  • Report weekly on experiment results and compound learning across sprints
Tools & Platforms
MixpanelAmplitudeGA4HotjarOptimizelyAirtableSegment
What You Receive
Growth audit & opportunity map
Prioritized experiment backlog
Weekly experiment results
Revenue impact projections
Funnel conversion benchmarks
2wk
To first experiment live
3–5x
Typical funnel lift in 90 days
ICE
Prioritization framework used
📊
Data · Analytics
Marketing Analyst
Turns raw data into decisions. GA4 attribution, conversion analysis, KPI reporting, and weekly executive briefs your team will actually read.
Core Responsibilities
  • Audit and configure GA4, ensuring accurate event tracking, goal completions, and channel attribution
  • Build unified marketing dashboards that consolidate paid, organic, email, and CRM data
  • Deliver weekly executive briefs: what worked, what didn't, what to do next
  • Build multi-touch attribution models to understand the true value of each channel
  • Identify anomalies and surface insights before they become missed opportunities
  • Track CAC, LTV, MQL-to-close rates, and pipeline contribution by channel
  • Provide statistical analysis for A/B test results to ensure decisions are data-valid
Tools & Platforms
GA4Looker StudioBigQueryTableauTriple WhaleNorthbeamExcel
What You Receive
GA4 audit & configuration
Live marketing dashboard
Weekly KPI brief (1-pager)
Attribution model report
Monthly channel ROI analysis
100%
Data accuracy before decisions
1-pg
Exec brief format, every week
CAC
LTV · MQL · Pipeline tracked
✍️
Creative · Content
Content Strategist
Builds the content engine: editorial calendar, SEO framework, and authority-building content mapped to every stage of your buyer's journey.
Core Responsibilities
  • Conduct keyword research and competitive content gap analysis to identify high-value topics
  • Build and maintain a 90-day editorial calendar mapped to SEO priorities and buyer stages
  • Develop brand voice guidelines and content standards used across all channels
  • Create pillar content and topic cluster strategies to build topical authority
  • Optimize existing content for search performance: on-page SEO, internal linking, and E-E-A-T signals
  • Produce and distribute TOFU, MOFU, and BOFU content assets: blogs, whitepapers, case studies, landing pages
  • Track organic traffic, keyword rankings, and content-attributed pipeline monthly
Tools & Platforms
AhrefsSEMrushClearscopeWordPressNotionSurfer SEOContentful
What You Receive
90-day editorial calendar
SEO keyword & gap report
Brand voice guide
Topic cluster architecture
Monthly organic performance report
6mo
Avg. to measurable SEO gains
3x
Content reuse across channels
TOFU
MOFU BOFU
Full funnel content mapped
🎬
Creative · Video
Video & Short Film Producer
Creates high-converting Reels, Shorts, and long-form video assets. Turns your brand story into content that stops the scroll and drives action.
Core Responsibilities
  • Develop video content strategy across platforms: Instagram Reels, YouTube Shorts, LinkedIn, TikTok
  • Script, direct, and produce short-form video ads with platform-native hooks optimized for 0–3 second retention
  • Create long-form brand documentary and founder story content for awareness and trust-building
  • Produce video testimonials, product demos, and case study films for mid-funnel conversion
  • Edit, caption, and adapt master assets into 5–8 repurposed formats per shoot
  • Analyze view-through rate, completion rate, and click metrics to iterate on creative performance
  • Maintain a brand-consistent visual identity across all video outputs
Tools & Platforms
Premiere ProAfter EffectsCapCutDaVinci ResolveFrame.ioDescript
What You Receive
Monthly video content calendar
5–8 platform-ready assets/shoot
Scripted hook variations (A/B)
Video performance analytics report
Brand visual style guide (video)
3sec
Hook optimization standard
5–8x
Asset repurposed per shoot
35%
Avg. Instagram screen time in Reels
📧
Data · Retention
Email & Lifecycle Marketer
Designs and executes lifecycle strategies that increase open rates, drive SMS conversions, and build long-term customer retention.
Core Responsibilities
  • Audit and map the full email lifecycle: welcome, nurture, re-engagement, and retention flows
  • Design and build automated email sequences in Klaviyo, HubSpot, or Mailchimp
  • Write and A/B test subject lines, preview text, CTAs, and send-time optimization
  • Build behavioral segmentation using purchase history, engagement score, and lifecycle stage
  • Develop SMS marketing flows integrated with email for multi-channel lifecycle campaigns
  • Manage list hygiene, deliverability monitoring, and domain reputation
  • Report weekly on open rates, click rates, revenue-per-email, and unsubscribe trends
Tools & Platforms
KlaviyoHubSpotMailchimpAttentivePostmarkLitmusSegment
What You Receive
Lifecycle flow audit & rebuild
Segmentation & personalization map
A/B test log & results tracker
SMS & email integration plan
Weekly deliverability report
40%+
Target open rate benchmark
5–7
Core flows built from scratch
LTV
Retention = compounding revenue
🔍
Paid Media · Search
Paid Search Specialist
Google Ads expert focused on high-intent keyword capture, bid optimization, and attribution — targeting the buyer at the exact moment they're ready.
Core Responsibilities
  • Audit existing Google Ads account structure, quality scores, and wasted spend
  • Build keyword architecture around high-intent, commercial, and branded search terms
  • Write and test ad copy variations optimized for CTR, Quality Score, and conversion
  • Implement Smart Bidding strategies: Target CPA, Target ROAS, and Enhanced CPC
  • Build and optimize Performance Max and Search campaigns with proper asset grouping
  • Manage negative keyword lists to eliminate irrelevant spend and improve ROI
  • Deliver weekly spend, ROAS, CPA, and impression share reports with clear next actions
Tools & Platforms
Google AdsSA360Google Tag ManagerLooker StudioSEMrushSpyFu
What You Receive
Full account audit report
Keyword architecture document
Weekly ROAS & CPA report
Ad copy test log
Negative keyword exclusion list
30%
Avg. wasted spend recovered on audit
ROAS
Primary success metric tracked
High
Intent
Targeting buyers ready to act
📣
Paid Media · Social
Paid Social Specialist
LinkedIn and Meta ad expert who builds social proof campaigns that reach the right decision-makers before they start searching for your solution.
Core Responsibilities
  • Build LinkedIn and Meta audience architectures using firmographic, behavioral, and lookalike targeting
  • Design full-funnel paid social campaigns: awareness → consideration → conversion
  • Develop creative briefs and work with design/video teams to produce high-performing ad assets
  • Manage Advantage+ and LinkedIn Matched Audiences for ICP retargeting
  • Run creative A/B tests across headlines, visuals, CTAs, and formats to systematically improve CPL
  • Set up and maintain Meta Pixel and LinkedIn Insight Tag for conversion tracking
  • Report weekly on CPM, CTR, CPL, and pipeline influenced by paid social
Tools & Platforms
Meta Ads ManagerLinkedIn Campaign ManagerMotionAdCreative.aiTriple Whale
What You Receive
Audience architecture map
Creative brief & ad script templates
Weekly CPL & pipeline report
A/B test results log
Pixel & tracking setup docs
B2B
LinkedIn decision-maker targeting
CPL
Primary optimisation metric
Dark
Funnel
Capturing pre-intent demand
🚀
Strategy · SaaS
SaaS Growth Expert
Specialized in product-led growth, SaaS funnel optimization, free-trial conversion, and churn reduction for B2B software companies.
Core Responsibilities
  • Design product-led growth (PLG) motions: free trial, freemium, and self-serve activation flows
  • Map the SaaS activation funnel and identify the "aha moment" that predicts long-term retention
  • Optimize in-app onboarding sequences to reduce time-to-value and increase free-to-paid conversion
  • Build churn prediction models and design win-back campaigns for at-risk accounts
  • Develop expansion revenue playbooks: upsell, cross-sell, and seat expansion triggers
  • Run pricing page experiments and packaging strategy to optimize plan mix and ARPU
  • Track MRR, ARR, churn rate, NRR, and DAU/MAU ratios as core health metrics
Tools & Platforms
AmplitudePendoIntercomChartMogulBaremetricsStripeMixpanel
What You Receive
PLG motion design document
Activation funnel audit
Churn risk model & playbook
MRR/ARR health dashboard
Expansion revenue playbook
PLG
Product-led growth architecture
NRR
Net revenue retention focus
B2B
SaaS-specific expertise only
⚙️
Tech · CRM
CRM & Martech Architect
Builds and optimizes your full marketing tech stack. HubSpot, Salesforce, Marketo, Pardot, and beyond — architected for scale, not just function.
Core Responsibilities
  • Audit the existing martech stack: identify redundancy, gaps, and integration failures
  • Design the ideal martech architecture for your stage, team size, and revenue goals
  • Implement, configure, and customize CRM platforms: HubSpot, Salesforce, Marketo, or Pardot
  • Build lead scoring models, lifecycle stage definitions, and pipeline automation workflows
  • Integrate tools across your stack using native connections, Zapier, Make, or custom APIs
  • Ensure data hygiene: deduplication, field standardization, and GDPR/CCPA compliance
  • Train internal teams on CRM best practices and document all workflows and system logic
Tools & Platforms
HubSpotSalesforceMarketoPardotZapierMakeSegment
What You Receive
Martech stack audit report
CRM architecture blueprint
Lead scoring model documentation
Integration map & SOP library
Team training & handoff docs
0
Data silos after implementation
Scale
Built for growth, not just today
GDPR
Compliance built in from day one
🤖
Tech · AI
AI & Automation Specialist
Integrates AI tools and automation workflows into your marketing stack — cutting execution time, reducing manual errors, and unlocking scale.
Core Responsibilities
  • Audit current marketing workflows and identify manual tasks that can be automated with AI
  • Implement AI-powered content generation, repurposing, and personalization workflows
  • Build automated lead enrichment pipelines using tools like Clay, Apollo, and Clearbit
  • Design AI-driven chatbot and conversational marketing flows for website and LinkedIn outreach
  • Create no-code/low-code automation sequences in Make, Zapier, and n8n that connect your full stack
  • Implement predictive lead scoring using AI models trained on your historical CRM data
  • Document all automations, build monitoring alerts, and train team members on maintenance
Tools & Platforms
Maken8nClayZapierOpenAI APIJasperClearbit
What You Receive
Automation opportunity audit
AI workflow build & documentation
Lead enrichment pipeline
Team training & SOPs
Hours-saved monthly report
80%
Reduction in manual task time
0
Manual errors at scale
AI
Embedded into every workflow
🛠️
Data · Operations
Marketing Ops Manager
The glue that holds your entire marketing system together. SOPs, QA standards, sprint management, and cross-team alignment — all at 0% error rate.
Core Responsibilities
  • Build and maintain SOPs for every repeatable marketing process: campaign launches, QA checklists, reporting cadences
  • Run bi-weekly sprint planning sessions, manage the backlog, and ensure on-time delivery across all workstreams
  • Own the marketing project management system — Asana, Linear, Notion, or ClickUp — and keep it at 100% accuracy
  • Establish QA standards for all outgoing campaigns: zero broken links, zero unapproved copy, zero missed deadlines
  • Manage vendor relationships, agency contracts, and freelancer deliverable tracking
  • Create cross-team communication protocols between marketing, sales, product, and customer success
  • Produce monthly ops health reports covering capacity utilization, sprint velocity, and bottleneck analysis
Tools & Platforms
AsanaLinearNotionClickUpSlackLoomAirtable
What You Receive
Full SOP library (all processes)
Sprint board & backlog system
QA checklist per channel
Cross-team RACI matrix
Monthly ops health report
0%
Target error rate on all outputs
100%
Sprint on-time delivery goal
SOP
Every process documented & owned

Ready to start the Current?

30-Day Pilot Sprint — backed by a full money-back guarantee if we don’t move your number. Proof of concept before a long-term contract.

Frequently Asked Questions

Everything you need to know about how Current and Co. works — before you commit to anything.

About Current and Co.
What exactly is Current and Co.?
+
Current and Co. is a fractional marketing infrastructure company — not an agency, not a staffing platform. We install a Marketing Operating System into your business: a structured, integrated team of fractional specialists that plugs into your existing workflow and operates on bi-weekly sprints. Think of us as your marketing department — without the overhead of building one.
Who is Current and Co. built for?
+
We serve companies between $2M and $20M in annual revenue — typically B2B services, SaaS, professional services, and growing consumer brands. If your CEO is still approving social media posts, or your marketing feels inconsistent despite having a junior hire, you're exactly who we built this for.
How is this different from hiring a traditional agency?
+
Three key differences. First, we work inside your tools — your Slack, your standups, your workflow. Second, we run on bi-weekly sprints instead of monthly reports, so you see real progress every two weeks. Third, we eliminate agency overhead — the rent, the junior coordinators, the account manager layers — and reallocate 20–30% more of your budget directly into execution.
The Process
What happens in the first 30 days?
+
The first 30 days are the Audit phase. Before a single campaign launches, we conduct a full technical audit of your tracking and attribution infrastructure, align on brand voice and messaging, and identify every funnel gap. Most $2M–$20M companies are running their marketing blind — no clean attribution, no closed-loop reporting. We fix the foundation first, because everything we build from Day 30 onwards depends on it.
What is a bi-weekly sprint and why does it matter?
+
A bi-weekly sprint is a structured two-week execution cycle with a defined set of deliverables, a mid-point check-in, and a results review at the end. It matters because it replaces the "monthly report theater" most agencies deliver — where you get a polished deck once a month and have no idea what actually happened in between. With bi-weekly sprints, you always know exactly where your marketing stands.
What does the 30-Day Pilot Sprint include?
+
The 30-Day Pilot Sprint includes: a full marketing audit and infrastructure repair, brand voice alignment, your first bi-weekly sprint cycle launched and measured, and a Day 30 performance report showing exactly what worked, what we learned, and what we'd scale next. No long-term commitment required — the pilot speaks for itself.
Pricing & Commitment
How much does it cost?
+
Our pricing is scoped to each engagement based on the size of your company, the channels you need, and the number of fractional specialists deployed. What we can tell you is that our model consistently delivers 20–30% more budget efficiency than a traditional agency at the same investment level — because we have zero legacy overhead. Book a call and we'll build a transparent breakdown for your specific situation.
Do I need to sign a long-term contract?
+
No. Every engagement starts with a 30-Day Pilot Sprint — a structured proof of concept with no long-term commitment. 72% of our clients move to a full engagement after the pilot, not because they're locked in, but because the results make the decision easy.
For Investors & Partners
Is Current and Co. seeking investment?
+
Yes. We're actively building our investor network as we scale the Current OS framework into a repeatable, systemized model. The fractional executive market has surpassed $5.7 billion and is growing at 14% annually — and we're building the infrastructure layer that the mid-market segment is missing. If you're an investor who sees the white space, we'd love to connect. Reach out to margotantoinetterivera@gmail.com.
How can I join the Current and Co. fractional network?
+
We're always looking for exceptional fractional specialists — particularly in Content, Paid Media, Strategy, SaaS Growth, and Marketing Technology. If you're a top-tier specialist who wants to do work that compounds inside a real system — not just freelance gigs — visit the View All Roles tab and reach out directly.

The Current Blog

Marketing intelligence for the $2M–$20M operator. No fluff, no vanity metrics — just what actually moves the needle.

Featured · Strategy
Why $10M Companies Are Still Marketing Like Startups — And How to Fix It
You've crossed $5M, maybe even $10M. Your product is proven. Your team is growing. So why does your marketing still feel like it's held together with duct tape and good intentions?
Margot Rivera·8 min read
Fractional Economy
The Fractional Economy Isn't a Trend. It's a Structural Shift.
The fractional executive market has surpassed $5.7 billion and is growing at 14% annually. Here's why this is structural, not cyclical.
Margot Rivera·6 min read
Analytics
How We Found a 9% Funnel Drop-Off That Was Costing Our Client Thousands
Healthy traffic, solid conversion rates on paper. A paid search program hitting its CPA targets. By every surface-level metric, the funnel was working. It wasn't.
Margot Rivera·5 min read
Email Marketing
The Lifecycle Strategy That Increased Open Rates by 15% in 60 Days
Designs and executes lifecycle strategies that increase open rates, drive SMS conversions, and build long-term customer retention.
Margot Rivera·7 min read
SaaS Growth
The SaaS Founder's Guide to Fractional Marketing Infrastructure
Product-led growth is powerful — but only if your marketing infrastructure can support it. Here's what most SaaS founders get wrong.
Margot Rivera·5 min read
Operations
Bi-Weekly Sprints vs. Monthly Reports: Why Speed Wins
Most agencies check in once a month. We think that's a competitive disadvantage. Here's the case for sprint-based marketing execution.
Margot Rivera·4 min read
Investor Insight
Why the $5.7B Fractional Market Is Still Largely Uncaptured
The fractional economy is growing at 14% annually. Here's where the white space is — and why infrastructure, not talent, is the real opportunity.
Margot Rivera·6 min read

Ready to start the Current?

30-Day Pilot Sprint — backed by a full money-back guarantee if we don’t move your number. Proof of concept before a long-term contract.